Edison Research – An upbeat approach on HD

An email post I just got from Sean Ross of Edison Media had a bit of a positive spin on HD Radio – trying to use the brand power of others to help drive HD radio adoption and success.

“Any quick look at the surfeit of blogs commenting on radio reveals endless carping about HD Radio — with no end of critics who are saying it will never work for any number of reasons. Radio needs positive ideas for creating content that will compel consumers to want to put an HD Radio in their car, home, or office. And of course, it has to create such content at little or no cost.”

According to this post on the Edison Research site, there are some interesting affinities that might be unlocked.

Interestingly enough, the “brand” of public radio and especially NPR has some potential power, too. Gets ya thinking….maybe?



About sehanley

Musician, journalist, teacher, technologist, consultant & former NPR station manager. A media and entertainment professional, journalist, entrepreneur, technology advocate, educator, student, mentor, manager, and media, musical and theatrical performer. Voice talent and coach for music and spoken word. I also act and sing (mostly jazz, but a lot of experience with choral, classical and musical theater, too). Brass instruments, too, but my AF ofM card lapsed years ago. Heard on the national jazz service, PubJazz, and in the Pittsburgh market on WZUM/Pittsburgh Jazz Channel. I also teach college level courses in media and journalism. I managed the leading NPR/public radio station in Pittsburgh, PA for 16 years, a few years later was GM of the NPR station WBHM in Birmingham, AL. I served for six very busy years on the NPR Board of Directors and have done much volunteer service for national and local organizations in the communities I have been privileged to live and work in. Former NPR Board Member, former President of the Pittsburgh Radio Organization, sometime musician, relentless technology advocate. Opinions expressed are not the viewpoints of any employer or affiliation past or present.
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One Response to Edison Research – An upbeat approach on HD

  1. Mike Crane mcranevt@gmail.com says:

    So the question is, do you “superserve” your current audience, or offer something completely different?

    For example, we’re a mixed NPR News and Classical Music station. Purely to entice people to buy the radios, I think we offer an all-NPR News format, and an all-classical format because it gives our current listeners more of what they want.

    But I’ve seen the other strategy… offering Groove Salad, or xponential radio, etc.

    What’s the strongest way to get radios in homes, cars and offices?

    Perhaps superserving first, then as the technology changes and allows additional multicast channels, then you look at alternative formats?

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