Focus, Steve and Barry’s – and not much on the web


In an article in this week’s NY Times, the “cheap chic” of Steve & Barry’s retail clothing chain is trumpeted for, among other things, an $8.98 Sundress designed by actress and fashion plate Sarah Jessica Parker.

From the Times:

“Steve & Barry’s, for the uninitiated, is to fashion what Tower once was to music. Steve & Barry’s is manna, a store that sells stylish celebrity-branded clothes at prices that are absurdly inexpensive, lower than those at Old Navy, H & M or Forever 21, undercutting even Wal-Mart by as much as half.”

Steve and Barry’s has also worked with NBA star Stephon Marbury to develop the Starbury line of “urban inspired” clothing and shoes. The “Starbury II” shoe that Marbury wears, priced at – $8.98.

They have a lot of stores, are opening more. In what appears to be an increasingly cost-sensitive time, their uber low prices would seem to be very right for right now.

But here’s the kicker from their website FAQ:

“In order to provide the best service possible, Steve & Barry’s is devoting all resources to the continued improvement of our retail stores. We currently do not have a catalog or online ordering available.

Focusing on bricks and mortar. And building the brand. We’ll see how that works out, but for Steve & Barry’s for right now, it seems like a focused approach.

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About sehanley

Musician, journalist, teacher, technologist, consultant & former NPR station manager. A media and entertainment professional, journalist, entrepreneur, technology advocate, educator, student, mentor, manager, and media, musical and theatrical performer. Voice talent and coach for music and spoken word. I also act and sing (mostly jazz, but a lot of experience with choral, classical and musical theater, too). Brass instruments, too, but my AF ofM card lapsed years ago. Heard on the national jazz service, PubJazz, and in the Pittsburgh market on WZUM/Pittsburgh Jazz Channel. I also teach college level courses in media and journalism. I managed the leading NPR/public radio station in Pittsburgh, PA for 16 years, a few years later was GM of the NPR station WBHM in Birmingham, AL. I served for six very busy years on the NPR Board of Directors and have done much volunteer service for national and local organizations in the communities I have been privileged to live and work in. Former NPR Board Member, former President of the Pittsburgh Radio Organization, sometime musician, relentless technology advocate. Opinions expressed are not the viewpoints of any employer or affiliation past or present.
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One Response to Focus, Steve and Barry’s – and not much on the web

  1. Scott Hanley says:

    Since this was published – Steve and Barry’s filed for bankruptcy protection – http://ap.google.com/article/ALeqM5ixN0-pexPAYFtQSNqmRQ-1z0rMawD91QN5JO0

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