Monthly Archives: August 2009

Brand Echoes – Remember Bill Knapp’s?

August 20th, 2002, small midwestern restaurant chain Bill Knapp’s announced it was closing. Last week, while in Ann Arbor, I took my Dad shopping at Kroger’s as is our habit. In the bakery aisle, a familiar logo: Bill Knapp’s The … Continue reading

Posted in Ann Arbor, Awrey, Battle Creek, Bill Knapp's, Cake, Chocolate, Michigan, Zingerman's | 2 Comments

Yelling in America – John Adams had his loud days, too

The most important things are best shared without shouting: I love you;We’re giving you the job;I’m going to have to let you go;You have cancer This isn’t an original idea, but it’s one that has been on my mind of … Continue reading

Posted in 9/11, Alinsky, Ann Arbor, civil war, computer, facebook, gaming, JFK, John Adams, Kennedy, Martin Luther King, NPR, On the Media, Ryan Lizza, Scott Hanley, slavery, Sumner, twitter, WNYC | Leave a comment

Great Brands Deliver

Apple does not rely on focus groups. This doesn’t mean you shouldn’t use focus groups, but it does lead to an important point: Apple is sure of its brand. Apple has had a tumultuous history. Today, the company has a … Continue reading

Posted in Apple, Bill Gates, branding, Carnegie Mellon University, Focus Groups, marketing, Pirates of Silicon Valley, Pittsburgh, Scott Hanley, Steve Jobs, WDUQ | Leave a comment