How twitter (and Facebook) can save NPR in Pittsburgh

WDUQ, Pittsburgh’s leading public radio station, may or may not continue as a public radio station.

Duquesne University has put the station up for sale. The lone public radio bidder, Pittsburgh Public Media (PPM), is led by station management, staff and a growing group of community volunteers. PPM was formed as a non-profit Pennsylvania Corporation January 14, 2010.

While PPM has deep ties to the traditions, innovation, technology and aspirations of WDUQ, it is NOT WDUQ. Gifts made to WDUQ are restricted gifts to Duquesne University (the licensee) and the contacts and mailing lists for donors are the property of Duquesne University, restricted for the purposes of supporting the station.

WDUQ serves about 180,000 listeners per week, but PPM cannot reach those people directly. PPM is NOT WDUQ .

One could say it is a “chicken and egg” situation. But PPM can be WDUQ’s future – especially if we teach the chicken and egg to twitter.

To move to a future for NPR, public radio and jazz programming in Pittsburgh, PPM will need to pull together many people, quickly. The Internet and especially social media, like Twitter and Facebook, provides a great way build the momentum to let WDUQ become independent.

Check out the PPM web site. There will be information that you will find helpful. Follow Pghpublicmedia on twitter. Become a fan of Pittsburgh Public Media on Facebook.

And spread the word.

It seems as though a “tipping point” for WDUQ may be coming soon. With interest, with money, volunteer time and support.

Making WDUQ a fully independent, community based public radio station will mean involving the people – joining voices, interests and resources. Through all of this, making what is now WDUQ far better than it has ever been.

Friend. Fan. Tweet and retweet. A click or two to start can make all the difference.


About sehanley

Musician, journalist, teacher, technologist, consultant & former NPR station manager. A media and entertainment professional, journalist, entrepreneur, technology advocate, educator, student, mentor, manager, and media, musical and theatrical performer. Voice talent and coach for music and spoken word. I also act and sing (mostly jazz, but a lot of experience with choral, classical and musical theater, too). Brass instruments, too, but my AF ofM card lapsed years ago. Heard on the national jazz service, PubJazz, and in the Pittsburgh market on WZUM/Pittsburgh Jazz Channel. I also teach college level courses in media and journalism. I managed the leading NPR/public radio station in Pittsburgh, PA for 16 years, a few years later was GM of the NPR station WBHM in Birmingham, AL. I served for six very busy years on the NPR Board of Directors and have done much volunteer service for national and local organizations in the communities I have been privileged to live and work in. Former NPR Board Member, former President of the Pittsburgh Radio Organization, sometime musician, relentless technology advocate. Opinions expressed are not the viewpoints of any employer or affiliation past or present.
This entry was posted in NPR, Pittsburgh, Pittsburgh Public Media, PPM, WDUQ. Bookmark the permalink.

2 Responses to How twitter (and Facebook) can save NPR in Pittsburgh

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